Category: Advertising

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Hype

By: Aronson, Steven

Price: $20.00

Publisher: New York, NY, William Marrow & Co. , Inc.: 1983

Seller ID: 8968

ISBN: 0688012280

Binding: Hardcover

Condition: Very Good in Very Good dust jacket;


Image for Great American Blow-up Puffery in Advertising and Selling

Great American Blow-up Puffery in Advertising and Selling

By: Preston, Ivan L.

Price: $6.00

Publisher: Madison, University of Wisconsin Press: 1977

Seller ID: 13577

ISBN: 0299067343

Binding: Trade Size Paperback

Condition: Very Good with No dust jacket as issued