Category: Advertising


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By: Aronson, Steven

Price: $20.00

Publisher: New York, NY, William Marrow & Co. , Inc.: 1983

Edition: first edition ?

Seller ID: 8968

ISBN: 0688012280

Condition: Very Good in Very Good dust jacket;

Small 4to - 9" to 11" tall; 399 pages; Silver DJ with minor edge wear, no tears. Text clean and tight. Black and white photos. View more info

Great American Blow-up Puffery in Advertising and Selling

By: Preston, Ivan L.

Price: $7.00

Publisher: Madison, University of Wisconsin Press: 1977

Edition: Reprint

Seller ID: 13577

ISBN: 0299067343

Condition: Very Good

8vo 8" - 9" tall; 368 pages; Navy and white trade size paperback lightly rubbed at edges. Text with some underlinging and pencil notes. Book solid. View more info