Author:Preston, Ivan L


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Great American Blow-up Puffery in Advertising and Selling

By: Preston, Ivan L.

Price: $5.40

Publisher: Madison, University of Wisconsin Press: 1977

Edition: Reprint

Seller ID: 13577

ISBN: 0299067343

Condition: Very Good

8vo 8" - 9" tall; 368 pages; Navy and white trade size paperback lightly rubbed at edges. Text with some underlinging and pencil notes. Book solid. View more info