Great American Blow-up Puffery in Advertising and Selling

By: Preston, Ivan L.

Price: $5.40

Quantity: 1 available


8vo 8" - 9" tall; 368 pages; Navy and white trade size paperback lightly rubbed at edges. Text with some underlinging and pencil notes. Book solid.

Title: Great American Blow-up Puffery in Advertising and Selling

Author Name: Preston, Ivan L.

Categories: Advertising,

Edition: Reprint; Later Printing

Publisher: Madison, University of Wisconsin Press: 1977

ISBN Number: 0299067343

ISBN Number 13: 9780299067342

Binding: Trade Size Paperback

Book Condition: Very Good

Seller ID: 13577

Keywords: Selling American Culture