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1 Aronson, Steven Hype
New York, NY William Marrow & Co. , Inc. 1983 0688012280 / 9780688012281 first edition ?; Later Printing Hardcover Very Good in Very Good dust jacket; 
Small 4to - 9" to 11" tall; 399 pages; Silver DJ with minor edge wear, no tears. Text clean and tight. Black and white photos. 
Price: 18.00 USD
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2 Preston, Ivan L. Great American Blow-up Puffery in Advertising and Selling
Madison University of Wisconsin Press 1977 0299067343 / 9780299067342 Reprint; Later Printing Trade Size Paperback Very Good 
8vo 8" - 9" tall; 368 pages; Navy and white trade size paperback lightly rubbed at edges. Text with some underlinging and pencil notes. Book solid. 
Price: 5.40 USD
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